Green Mountain Coffee Roasters and Keurig Coffee Case...

Project Name | Iacoboni’s Coffee Shop | Project Number | | Project Manager | Maria Muncy | Prioritization | | Owner(s) | Maria Muncy | Start Date: | 7/22/2013 | Scheduled Completion Date: | | Mission/ Purpose | What is your project going to accomplish? How does this project relate to overall goals and objectives of the company? It is part of a program or larger project? The project will create a place for children to come and enjoy their time while the parents can enjoy a cup of coffee and work. We want to make the coffee shop an environment for everyone to come to and enjoy. | | SOW | What will this project create? What is the product of the project? At a high level, how do you plan on doing the work of the project?†¦show more content†¦We would have to change the menu a little to add some things children would like to drink and eat. This is a business reason because we want more people to set in our shop to have their coffee. | | Project Manager and Stakeholders | Who will lead this project? Who are the major stakeholders? Maria Muncy and the lead contractor will lead the project. The customers are the major stakeholders. | | Milestones | What are the key milestone dates associated with the project?Our business needs to have this project done as soon as possible so August 1, 3013 start, November 1, 2013 half way there and February 1, 2013 project complete. | Budget | What is the order-of-magnitude budget for this project? The budget for this project will be 1.2 million being paid, half at the half way point and the other half at the end of the project. | | | User Acceptance Criteria/Quality | What are the minimum success criteria as defined by the key stakeholders? People will think that the coffee shop is too loud and crowded. | High-Level Project Assumptions | What are the assumptions on which the project is based?The assumptions are people will be happier and the business will do better. | High-Level Project Constraints | What are the major limiting factors that affect the project?Some of the limiting factors are room, time and money. | Exclusions and Boundaries | What are the boundaries of the project? What is to be included and what is to be excluded fromShow MoreRelatedbusn 412 week 6 assignment1433 Words   |  6 Pages Case Study Report: Green Mountain Coffee Roasters and Keurig Coffee Course – Business Policy (BUSN 412) Student Name – Inderjeet Singh Subject – Assignment week 6 University – DeVry University Date – 06/14/2014 Case Study Report: Fresh Direct Company Information Company Name – Green Mountain Coffee Roasters and Keurig Coffee Website – http://www.greenmountaincoffee.com Founded in- 1981 Background/History/Company Timeline 1981- Green Mountain Coffee RoastersRead MoreCase Study Report :: Green Mountain Coffee Keurig Coffee Essays1357 Words   |  6 PagesName :: Green Mountain Coffee Roasters, Keurig Coffee Website :: www.greenmountaincoffee.com, www.gmcr.com, www.keurig.com Industry :: Processed amp; Packaged Goods- Coffee Makers Background amp; History Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small cafà © and combined with Keurig in 2006 (About GMCR, 2004-2009). GMCR produces specialty coffee and coffee makers; Keurig is the maker of a single cup coffee maker as well as specialty teas and coffees. Keurig was foundedRead MoreSWOT Analysis: Green Mountain Coffee Roaster and Keurig Coffee Inc.2304 Words   |  10 Pagestwo companies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as â€Å"a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design† (C36 in the book, [Dess et al, 2012]). 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The coffee beans have been carefully selected and then roasting them in small batches to ensure consistency and to maximizeRead MoreKeurig Green Mountain Essay4159 Words   |  17 Pagesï » ¿ Keurig Green Mountain Christian Derderian Nick Fazzolari Miguel Jimenez Anastasia Zavgorodni Table of Contents I. Introduction II. Industry Economic and Value Chain Analysis A. Company Competitors B. Value Chain Analysis C. Firm’s Market Share D. Industry-wide Technological Developments E. Economic Analysis F. Firm’s Business Strategy III. Financial Analysis of the Firm A. Assess Short-term Liquidity B. Critique of Capital Structure and Long-term SolvencyRead MoreMarketing Strategy For Single Serve Coffee Products1014 Words   |  5 PagesIssue: Throughout the case, it becomes clear that competition may be hindering your product from leading the market. A limited amount of compact company resources and the constant technological advancements may prevent the company from performing to the best of its capabilities. In order to address this issue, we recommend that you investigate our recommendations to increase market share by implementing the strategies that will be discussed in this memorandum. Strategic Analysis: Strengths: WhenRead MoreGreen Mountain Coffee1353 Words   |  6 PagesBACKGROUND/HISTORY Green Mountain Coffee Roasters (GMCR) started as a small cafà © in Waitsfield, Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc, and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s website